Introduction

How many lost opportunities are there to convert potential visitors into actual visitors? How many lost opportunities are there to take just that first step-turning someone who is merely aware of your the christ into even just a potential visitor?

Don’t miss out on opportunities to spread your church’s precious message! There are many ways to reach out to people in hopes they’ll be drawn in. Social media is one very effective tool for doing just that.

Let’s look at how it can help you.

Someone Who Doesn’t Know Your Church Exists Can’t Possibly Visit. Social Media Can Help With That.
Even the most eager potential newcomer doesn’t stand a chance if he or she isn’t even aware of your church. You might not realize it, but knowing your church exists can be an issue even if you think your church is already visible with a prominent building or if it’s long established in the community. People may go by your church every day and not notice it because of everything running through their mind. Social media provides your church with additional opportunities to raise awareness of your church’s existence.

Your Message May Attract Potential Visitors-If They Hear It First. Social Media Can Help With That.
You can use social media to present your church’s message where people may not be looking for it. They may not be looking for it, but they may be open to hearing it-if it’s recommended by someone they trust.

Or if it catches their attention at a time when they’re online and already in a frame of mind to be receptive to new ideas.

Social media provides tools to build connections among people. These tools can be used to spread your message among a larger group of people who may not otherwise have the opportunity to hear it.

Your Church Should Welcome People Before They Even Become A Visitor. Social Media Makes This Easy!
A great way to make newcomers feel more at ease is for them to get to know you and your church beforehand. If they interact with people in your church they can come to view them as warm and friendly and then they will feel more welcome when they actually come through the door. Social media provides an opportunity to join the church community on-line and warm up to the idea before even coming to the church.

Someone Will Feel More Comfortable Visiting Your Church If They Know What to Expect. Social Media Can Help With That!
Social media provides an opportunity for newcomers to interact with the church and learn the church’s message before attending the church for the first time. You can use the tools to present your church and its beliefs. If someone knows what to expect and can come to agree with the message, he or she will be more at ease about coming to the church.