How to Rank Higher in Google’s New Search Engines

Recent changes to Google makes it seem like Comprar avaliações Google is no longer just one search engine but a combination of 6 or 7 different search engines all rolled into one. Your SEO efforts should now be geared to ranking high in these search engines as well as in traditional organic search.

A little while back I wrote an article entitled “The Five Pillars of Google Search” and had I known how important those pillars would become, I would have paid more attention to them. What I didn’t factor into the equation was Google’s whole re-structuring of its SERPs interface or landing page. It really is a whole new Google with not just one search engine but a combination of 6 or 7 search engines all competing for your attention.

The new left side column with its new functions and displays, opens up new opportunities for webmasters to get their listings within Google on that all important first page. There are also many new ways to view the results such as view everything or you can view with more or less shopping links. Plus you can also view Google results for books, maps, blogs, updates and discussions – all new ways to get your site or links into Google. Throw in the Wonder Wheel and things are indeed looking very different within the new Google SERPs.

As a full-time online search engine marketer, I should have expected something like this but the recent changes within Google has been totally unprecedented. We have seen major updates before, some of them very disruptive like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used.

Before I start sounding too cryptic, these recent changes seem to be a “coming together” of all the different types of searches in Google which have been around for some time. Now it seems with the new interface architecture… each type of search is given more importance or rather more of an equal billing or footing within Google. There are now multiple ways to get your links viewed and hopefully clicked within the most important search engine on the planet.

First, I always try to start any piece on Google or the search engines with a disclaimer. Mainly, in the course of running 9 or 10 websites, I keep a daily monitoring of the keywords which produce revenue, some of these keyword phrases have been monitored by me for 6 or 7 years, but they are only a small sampling of keywords and sometimes drawing or making conclusions with such a small sample can be misleading or downright wrong. So take any of the following information on Google with this point in mind, just one webmaster observing what’s happening with Google and putting in his two cents worth.

Now, the reason I say “Google’s New Search Engines” is the feeling which has gradually crept into my daily marketing – it feels like you’re no longer dealing with one organic search engine but 6 or 7 different search engines. Let me explain, for years Google has been presenting results for not just static webpages but also for images, videos, news, blogs and shopping/products – but recent changes have shaken up things significantly.

With the recent changes Google seems to be placing more importance on these new ways to search. Videos have taken a big step forward and can now pop up on the first page and stay there. Producing a video is now one of the fastest ways to get on the first page of Google, even for very competitive keywords. While many online marketers are taking advantage of this fact, it is relatively new and you can have a much better chance of ranking for a video instead of an ordinary web page in Google. It can happen almost instantly.

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